SWOT Analysis can help you to challenge risky assumptions and to uncover dangerous blindspots about your organization's performance. We also include a worked example and a template to help you get started on a SWOT analysis in your own workplace.
GROUP BREAK CHECKLIST HOW TO
In this article, video and infographic, we explore how to carry out a SWOT analysis, and how to put your findings into action. In either case, the wisest action you can take in response will become clearer once you've discovered, recorded and analyzed as many factors as you can. So some of these factors will be within your control and some will not. SWOT can also uncover areas of the business that are holding you back, or that your competitors could exploit if you don't protect yourself.Ī SWOT analysis examines both internal and external factors – that is, what's going on inside and outside your organization. SWOT Analysis is a tool that can help you to analyze what your company does best now, and to devise a successful strategy for the future. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business.
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